Your Goal has to be defined for every circumstance. All based on what you control. Two kinds of traffic the one you control and the ones you don't. The ones you don't control (cold traffic) is the one by social media post, these are comments about a subject and the readers check your profile. The ones you do control (warm traffic) are the ones gathered by specifically targeted paid advertisement. This way you can break even and typically get subscribers for free.
Then you can email your subscribers (Hot Traffic) promotions and a link for them to sign up to your membershio site. I know you can picture yourself modyfing my funnels to your needs. Click bellow to get started.